Fashion Startup Hopes to Change the Industry

Amor & Rosas is about more than just fashion. The company is spreading its love not only in the Pacific Northwest but also across Latin America by partnering with artisans there to help support their livelihood and preserve Mexican heritage.

Each garment is as unique as the women behind them. Embellishments are done using ancestral Latin American techniques, and each piece is signed to reflect the passion and hard work of the artist.

“The fashion industry is in a crisis, and there is an opportunity for us to make fashion fair again and put a face to the people behind our clothes.”

The company believes in representing and creating honest agreements with indigenous artists and has adopted a fair-trade model and practices.

“The fashion industry is in a crisis, and there is an opportunity for us to make fashion fair again and put a face to the people behind our clothes. It’s exciting to see consumers become more conscious and make more responsible choices when they shop,” said co-founder Debra Broberg, a former Bellevue resident who recently moved to Seattle’s Capitol Hill. Broberg, along with business partner and co-founder Laura Melendrez, started Amor & Rosas in 2016. The social entrepreneurs met at Yale School of Management, where they learned they share the same passions: women’s issues and social impact. They work across borders, with an office in Seattle and Mexico City.

The business was recently selected by Endeavor to work with industry leaders to expand its product line and become a catalyst for change in the fashion industry. Endeavor selects, mentors, and accelerates high-impact entrepreneurs around the world. With the support of Endeavor, Amor & Rosas is furthering partnerships with artisans to expand its Joya jewelry collection.

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