If Buzz Lightyear’s catchphrase, “To infinity and beyond” is to be believed, the newest addition to the Alaska Airlines fleet is the most likely vehicle to get Toy Story 4’s animated stars to new heights.
Ahead of the June 21 debut of the latest installment in Disney and Pixar’s Toy Story series, the Seattle-based airline recently unveiled a special-edition aircraft to a crowd of surprised travelers at Seattle-Tacoma International Airport for the gate activation of the themed aircraft.
“Guests of all ages will be eager to toy with an adventure after hearing the buzz around our new Toy Story 4 livery,” Natalie Bowman, Alaska Airlines’ managing director of brand marketing and advertising, said in a statement. “Many of us have grown up following the iconic characters, and we’re happy to take the toys to new heights, sharing the playful, heartwarming imagery with travelers across our coast-to-coast network — and beyond.”
The aircraft features four of the movie’s characters with Woody, Buzz Lightyear, and Bo Peep spanning the plane’s fuselage and a surprise appearance of the series’ newest character, Forky, waving to passengers from the winglets.
Guests on the inaugural flight were met at the gate with a celebration. Festivities included a live DJ, trivia and prizes, step and repeat photo booth, crafts, free swag, and a surprise appearance from the brand’s Chief Football Officer and Seattle Seahawks quarterback Russell Wilson wearing a Pizza Planet shirt.
After boarding the aircraft, each passenger was presented with a Toy Story 4 Funko mystery box, stickers, and a one-month membership to the Cinemark Movie Club which would allow those passengers to see the film for free.
Hoping to fly on the whimsical aircraft with its larger than life characters? You might just get your wish, the plane is now flying throughout Alaska’s route network via transcontinental routes and flights to Hawaii.