Audrey Siu

Owner of VEQUE

Everything changed after Audrey Siu gave birth. She had been working as a consultant for Microsoft for several years, but all of a sudden, she wasn’t getting work like she used to. Instead of accepting defeat, the Redmond resident turned this negative into a positive. Her children inspired her to take a different career route — one that would take her back to her roots; to her family’s Vietnamese heritage; and, ultimately, to the nail care business that her parents had worked in ever since coming to America. VEQUE (pronounced vey-quay) is a nail care line Siu created. The products are made with a long-lasting, gel-like formula that’s 9-free, vegan, cruelty-free, and handcrafted in the United States. The VEQUE site launched in 2016, and already is being sold in J. Crew stores worldwide.


Favorite Places

To Relax

The Pro Club.
It has an amazing kids drop-off center. After the drop off, I’m guilt-free, worry-free, and steps away from a quiet cup of coffee at the bistro or a steam and soak. It’s truly my mommy secret weapon.

For Dinner

All I have to say is that I cross the bridge for good reasons only.

To Grab a Drink

Civility & Unrest.
I love the secret speakeasy Prohibition vibe.

To Be Inspired

Sammamish River Trail.

New Zealand

duncangalbraith via Wikimedia Commons

To Travel

Raglan, New Zealand.
A secluded surf town on the coast of Middle Earth. I’ve been once many years ago and am constantly dreaming of a return trip.



Inspiration Board

Favorite Quote

Ayn Rand

David Seaton via Creative Commons

“I want it real. I want to know that there is someone, somewhere, who wants it, too. Or else what is the use of seeing it, and working, and burning oneself for an impossible vision? A spirit, too, needs fuel. It can run dry.” — Ayn Rand

Favorite Movie

October Sky.
I love inspiring true stories. This one is about a kid’s dream of going into space and defying the expectations of his community and family.

Favorite Children’s Book

Rosie Revere, Engineer by Andrea Beaty and David Roberts.
It’s not just about being a girl engineer. It’s about trial and error, and not being afraid to try again.

Favorite Framed Photo in Your House

My husband took a photo of the clothesline on the roof of my grandmother’s house in Vietnam. It was my first visit to my ancestral village. A month after the photo was taken, my grandmother passed away. When I look at this photo, I think of the eras that marked her life for nearly a century.

Who Inspires You?

My husband.
He’s a better person than I am.



Nail Art

Daiga Ellaby on Unsplash

Why did your parents decide to enter the nail care business?
After the Vietnam War, refugees who came to America found a community within the nail care industry. My parents found a profession among people who spoke their language and were willing to mentor and help them build their career.

Are there any current nail trends you love?
Nail art on naked nails.

After all those years away from the nail care business, working for Microsoft, what drew you back?
My kids. After having children, I felt an obligation to properly learn and maintain our family’s heritage, which mainly encompasses American, Vietnamese, and Chinese cultures. In my search for family traditions, I discovered that a larger part of my collective heritage is nail care.

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