Nontoxic salon and nail-care brand Base Coat Nail Salon celebrated the October opening of a Shop-in-Shops in Nordstrom’s downtown Seattle location. It marks one of five Shop-in-Shops opening in Nordstrom stores across the country this fall. The partnership follows the launch of Base Coat products on nordstrom.com this summer.
The Shop-in-Shops will offer the salon’s full range of services, from a “quick coat” express manicure and pedicure, to custom nail art, to its 10-free Oxygenating Gel Manicure (an alternative to acrylics). The locations also will carry more than 60 SKUs (stock keeping unites) from Base Coat’s existing line of eight-free nail polish and plant-based body and nail-care products. (Eight-free means that it does not contain eight toxic ingredients that often are found in nail polish.) The brand’s products are Made in the USA, Leaping Bunny-certified, vegan, and gluten- and cruelty-free. basecoatnailsalon.com