It’s hard not to be inspired at a Girl Power Hour event, but their Power Social panel on May 8 was truly exceptional. Darnell Sue, founder of Girl Power Hour, and her team collected 4 of the most socially savvy ladies in the area to answer questions about the ever-evolving world of social media. The panelists were Shauna Causey (@shaunacausey), vice president of marketing and communications at Decide.com, Amber Osborne (@missdestructo), CMO of Meshfire, Joanna Lord (@joannalord), VP of Growth Marketing at SEOmoz.org and Kelly Clay (@kellyclay), Digital communications strategist for HasOffers. They were all informative, down to earth and insightful about what’s next in the industry of digital marketing. Women from businesses big and small collected at Bellevue Club to learn more. If they do another social media event, I wouldn’t miss it.
Here are a few points we found interesting:
Is it business or personal?
Marketing for yourself and marketing your business are two different things. Even when you’re highly involved with your business, you need to separate it from who you are as a person. Don’t get me wrong, you should still use social media to market yourself and your business but not together. Have different Facebook profiles and Twitter handles for each.
Set some goals.
It’s the oldest and best way to get started on something new, set goals. Figure out who your demographic is and the best way to reach them, whether that’s through Facebook, Twitter, Pinterest, Instagram or Vine. Then, ask yourself, “what would I be happy with, social media wise, a year from now.” Maybe you have 1,000 more followers, maybe you start selling more when you use social media. Set the goal and go for it.
It’s all about visuals these days
Panelist Shauna Causey has recently hired a high school student to help her grasp what social media platforms kids are using these days. According to her teen source, Facebook is for grandmas and is on its way out. Social media users are becoming more attracted to platforms that are more visual like Instagram, Pinterest and Vine.
The power of Twitter
According to the event’s savvy tech ladies, if there is one place to have an account, it’s Twitter. Besides Twitter, you want to be on social media platforms that serve your industry best. For example, if you own a clothing boutique or are in the fashion business, Instagram is a must. If you own a cupcake shop or restaurant be sure to check out the new features on foursquare and Yelp. Find the platforms that work best for you and your business.
Follow Kim Kardashian, no really, we’re serious…
Want to know what’s up and coming in the social media world? Follow the stars who use it the most. When social media savvy stars start using a new platform they bring with them their millions of followers. Their new choices will likely to be the next best things.
Clicktotweet.com; Twittercounter.com, Websearchsocial.com, Tweetreach.com, Northsocial.com, Trendsmap.com, Socialoomph.com, Hootsuite.com, LiveStream.TV, Shortstack.com, Mediabistro.com, Justunfollow.com, vine.com, Rafflecopter.com, Socialmediaexaminer.com, Meshfire.com, Geekwire.com.