Bellevue Collection Reimagines Holiday Season

The Bellevue Collection is bringing its festivities back in a new way to maintain the spirit and essence of the holidays while keeping guests’ safety top of mind. With its commitment to health, wellness, and cleanliness, paired with new shopping and dining offerings, The Bellevue Collection is a destination for everything merry and bright this holiday season.

This year, The Bellevue Collection is going the extra mile by heavily investing in new cleaning technologies, adding services to cater to guests’ needs, and modifying its annual events to abide by CDC guidelines and government regulations. The shopping center is installing new UV cleaning systems on its escalator handrails, utilizing an HVAC UV light sanitizing system for common areas, and continuing to confer with a certified hygienist on the best cleaning protocols and new high-tech offerings as they emerge. It’s also offering curbside pickup, extended hours, free parking, a modified version of its annual Snowflake Lane celebration, and more.

“There’s no question this holiday season is going to look different from years past. That’s why we’re putting our guests’ needs and safety concerns first while still providing a memorable holiday experience even though it will be different this year,” said vice president of marketing at Kemper Development Company Jennifer Leavitt in a press release. “Snowflake Lane is such a treasured tradition for so many which is why we modified this year’s event to safely meet the needs of our current world while still spreading holiday cheer.”

The Bellevue Collection invites guests to celebrate the holidays with the following programming:

  • Snowflake Lane (Friday, Nov. 27 – Thursday, Dec. 24, intermittently between 5 – 9 p.m.) – In accordance with CDC guidelines and social distancing requirements, the annual Snowflake Lane parade is canceled. Instead, The Bellevue Collection will feature a walk or drive-through experience of classic Snowflake Lane décor, colorful lights, joyful music, and, of course, intermittent snowfall along Bellevue Way between Bellevue Square and Lincoln Square. For more information, visit
  • Santa Photos at Snowflake Lane Factory (Friday, Nov. 27 – Thursday, Dec. 24, Bellevue Square Center Court Second Level by appointment only) – Children and families can pose for a contactless photo with Santa while he is making his list and checking it twice at his desk in the background this holiday season. As masks are required for all, the jolly fellow himself will be donning his festive mask. Appointments are required, to schedule, visit
  • Virtual Tree Lighting (Friday, Nov. 27, 5 p.m.) – Watch Santa count down to the lighting of a 30-foot holiday tree, complete with music and dancing characters. Guests are invited to put on their PJs, grab a hot cocoa, and to tune in from the comfort of their own homes by visiting or following on Facebook and Instagram.
  • KidsQuest Children’s Museum Gingerbread Candy Shoppe Activity (Wednesday, Dec. 16 – Saturday, Dec. 19, Bellevue Square Second Level) – In partnership with KidsQuest Children’s Museum, The Bellevue Collection will host its classic Gingerbread Candy Shoppe activity to keep this celebrated tradition alive during COVID-19. To participate, guests must purchase a gingerbread kit and then reserve a time to visit the candy shoppe to select the sweets they’ll use to create a gingerbread house masterpiece at home. For more information and to purchase a gingerbread house, visit
  • Curbside Pickup – The Bellevue Collection’s curbside pickup program allows shoppers to experience their favorite retailers in times of social distancing. The quick and efficient process avoids long delivery delays and provides access to more than 20 participating retailers including Nordstrom, Anthropologie, Crate and Barrel, Williams-Sonoma, Tiffany & Co., and more. To view the most up-to-date list of participating retailers, visit
  • Gift with Purchase (Monday, Nov. 30 – Sunday, Dec. 6) – Spend $500 at any Bellevue Collection store or restaurant and receive a $75 gift card by presenting same-day receipts to Guest Services located at Bellevue Square’s Center Court.
  • Grant Holiday Wishes (Friday, Nov. 27 – Friday, Dec. 18, Bellevue Square) – Stop by Bellevue Square’s Holiday Wishing Trees in Center Court and pick up a Wishing Tag to learn how you can support local organizations, such as Wellspring Family Services, Eastside Baby Corner, Imagine Housing or Bellevue LifeSpring, to help families and children.
  • Augmented Reality Selfies (Friday, Nov. 27 – Thursday, Dec. 31, Bellevue Square ZARA Corridor) – As the traditional Snowflake Lane parade is canceled this year, Bellevue Square guests can capture themselves inside a virtual version of the parade at an augmented reality station.
  • Getaway Now Hotel Packages – Bellevue is the perfect drivable getaway for a shopping trip to a place where the holiday spirit is alive. Book a weekend getaway at any of The Collection’s three luxury hotels including Hyatt Regency Bellevue, Westin Bellevue, or W Bellevue, and receive a $100 Bellevue Collection gift card per night stay to spend on shopping and dining. To book a room or for more information, visit
  • Dine at Five, Get $25 – The Bellevue Collection partnered with Visit Bellevue’s Bite of Bellevue Restaurant Mobile Restaurant Pass to offer special discounts and incentives at select Bellevue Collection Dining District Restaurants, including 13 Coins Restaurant, Central Bar + Restaurant, Daniel’s Broiler, Duke’s Seafood, Eques and more. To get a $25 Bellevue Collection gift card and activate the free mobile pass, users must redeem five in-restaurant offers. For more information and to activate the free pass, visit

“At The Bellevue Collection, we believe the holidays are a time to make unforgettable memories with friends and family which is why we are finding ways to adapt our traditional holiday programming so guests can still celebrate with some sense of normalcy,” Kemper Freeman, CEO and chairman of Kemper Development Company, said in the press release. “By investing in innovative cleaning technologies and sanitization procedures and expanding our shopping hours and services, we’re hoping to create a place our shoppers feel safe to visit this season.”

For more details on The Bellevue Collection’s holiday programming and offers, visit

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