Canned wine has been growing in popularity, and while some people swear by it, others refuse to touch the stuff. ‘WICresearch.com’ recently conducted the first-ever study comparing bottled vs. canned wine to see whether there really is a difference in taste.
Since 2016, leading wine-in-a-can marketing research and consulting company WICresearch.com has been conducting studies on various aspects of canned wine. One of these elements has been the world’s first blind taste test comparing bottled and canned wine, which involved identical wines from the same wineries poured from a bottle or a can into a cup.
The blind taste test was held at two locations and involved 86 random participants between the ages of 21 and 74. About half of participants had tried canned wine before, while the other half had not. Fifty-seven percent self-identified as “having higher subjective wine knowledge than their peers.”
Results were split, too: Overall, 48.5 percent of people preferred wine from the bottle, while 51.1 percent said they preferred canned wine or indicated that they tasted no difference.
So, go ahead and stock up on that canned wine. Your friends might make fun of you, but this study suggests that there really is no difference between the taste of identical wines from a can versus from a bottle.