Campaign Highlights the ‘Heart of Bellevue’

For many in Washington and beyond, normalcy came to a staggering halt following the COVID-19 outbreak in late February, and as businesses across the state closed when Gov. Jay Inslee’s stay-at-home order was made.

To ameliorate some of the instability caused in light of the pandemic, The Bellevue Downtown Association (BDA) has developed a campaign to help reconnect its members to the Bellevue community.

The Heart of Bellevue, launched in partnership between the BDA and the City of Bellevue, is a campaign to connect and promote the local businesses in Downtown Bellevue. Launched in late June, the campaign showcases stories of resiliency through the pandemic and encourages customers to support local businesses.

With the goal of bringing life back to its urban core, the Heart of Bellevue campaign shares stories of activity, creativity, and recovery of local businesses via the BDA’s online blog and social media. The campaign also includes virtual and in-person events for businesses and customers to safely reconnect.

The campaign has a large storytelling function. Business owners are sharing their stories as they reopen to the community. Aside from telling the stories of Bellevue businesses, the campaign includes marketing and social engagement, as well as pop-up placemaking activities and activations. 

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