Seattle-based designer Luly Yang, who opened her first studio boutique in downtown Seattle in 2000, has teamed up with Alaska Airlines to debut a modern, West Coast-inspired, custom uniform collection.
The designs — which have been more than two years in the making — will clad 19,000 Alaska, Virgin America, and Horizon Air uniformed employees starting in late 2019.
Using research and information she gathered from face-to-face interactions with employees across the system, Yang spent two years designing and creating a signature silhouette for Alaska. Her focus on fit and function enabled additional touches, including water-resistant materials, activewear fabrics, longer shirt tails that don’t “untuck” from skirts and trousers, and flexible textiles that move with the body.
“Working on the Alaska Airlines custom uniform program has been one of the most complex and rewarding challenges of my career,” said Yang. “With 45 sizes per style and 13 very distinct work groups, this was the ultimate puzzle to solve. My hope is that employees feel that they were heard throughout this process, love the collection, and wear their uniforms with pride.”