The new Eddie Bauer flagship store at Bellevue Square opens this Sunday while concurrently debuting the brand’s fall line.
The 4,200 square foot store is located just a stone’s throw from the brand’s corporate headquarters in downtown Bellevue touting a more meaningful and curated shopping experience for the archetypal Pacific Northwest outdoors man (or woman).
The retail space has a fresher aesthetic than most of Eddie’s dated retail locations with concrete, metal, and reclaimed wood finishes, but the store’s real draw is the brand’s first-ever Ice Box. Before consumers invest in the brand’s new down jackets, they can slip into the 20-degree box for a true cold weather test drive.
The entire fall line of Eddie jackets are throwbacks from previous models throughout the history of the company dating back to the first down jacket to be patented in America, the Skyliner, which debuted in 1936. Also represented is the top-selling Yukon from 1942 and the high altitude Kara Koram Parka from 1953. Each replica was made to look and feel exactly like its historical counterparts – which reside at Eddie Bauer headquarters – using updated fabrics and high-quality down padding.
A grand opening celebration is slated for Sept 18 from 11 a.m. to 7 p.m. Activities include camping-related challenges in center court, a free photography class with Seattle photographer Scott Kranz, and a Jujubeet nutrition class and juice sampling.