Faces of Eastside Style

Photos by Rachel Coward.

We asked stylish locals to dress themselves in their favorite spring outfits. Here they are, in their own clothes — each authentic in their own way.

Darcy Camden
Camden is the founder of Styled Seattle, a local styling company, and the resident stylist on KING 5’s New Day Northwest. Before having her son, Wesley, she didn’t consider comfort when getting dressed. “Shoes could be hurting me, and if they were beautiful I didn’t care,” she said. Now as a working mom, she prefers to be polished but comfortable.

“I think great style is authenticity … when you look at someone and even if you’ve never met them before, you get an authentic sense of who they are or who they might be.” 

Andrew Hoge
On weekdays, Hoge is usually busy making a bride’s wedding day a dream come true at the Fairmont Olympic Hotel in downtown Seattle. Before his current job, he was a manager for local designer Luly Yang. In his free time, he styles for shoots and works on his blog andrewhoge.com. He describes himself as “mixed” both in style and in ethnicity (his mom is Indian, and his dad is German). At work he wears tailored suits; on weekends he wears simple basics.

“I think that true style comes from confidence and being able to express yourself truly.” 

Rose Dennis
When Dennis was growing up in Montana, she wore dresses unless she was going outside to play, in which case she strapped on striped denim overalls. She ate with a cloth napkin in her lap and carried a cotton handkerchief. A kind of life she still leads. “That’s just who I am,” she said. Today, she’s an advocate for local fashion designers. She started King 5’s The Look: Seattle’s Project Runway in 2013 to broadcast their talent and often goes to their shows.

“I love the feminine side to being a lady.” 

Shannon Hopkins
Hopkins has an infectious energy to her. She’s a stylist who works all over the Puget Sound area for companies like Nordstrom, REI, and Eddie Bauer in addition to personal styling. Before having twins, a girl and a boy who are now 7 years old and equally fashionable, she lived in New York doing film and television wardrobe styling for shows like NY Undercover and B. Smith With Style.

“When you own it — that’s what great style is.”

Grace Heller
Ever since Heller was a tiny girl, she’s had a sense for fashion. Now, as a 15-year-old high-school student, she’s the face of Grace at the Front Door (@graceatthefrontdoor) on Instagram. She shares style ideas in front of the green door of her family’s Issaquah home. Her mom takes the pictures. TV personality and celebrity stylist Brad Goreski is even a fan.

“[Grace at the Front Door] never really started with the intent of being anything other than a way for me to express myself.”

James Todd
Todd has worked for Gene Juarez for 27 years, starting out in the salon laundry room. His world changed when Mr. Juarez took him on a trip to New York. “I think beauty industry people forget how powerful the slightest alteration on someone’s image can be,” he said. Today he’s a hairstylist and the creative director for the company, overseeing fashion shoots and major events.

“My friends, you know, they joke — it’s like if we were the Golden Girls, I’m Blanche. I’m the fancy one.”

Vivian Hsu
Hsu started taking photos for the yearbook when she was in high school. Now a skilled photographer, she documents fashion events all over the Eastside for her company, Vivian Hsu Photography. She frequently covers Bellevue Fashion Week, and photographs most major fashion shows in the area. Typically dressed head-to-toe in black for work, she takes every chance to wear color on her days off.

“[Great style is] wearing clothes that flatter your body type.”

Jerry Morris & Edwin Song
The fellas at Asher Goods in Kirkland, including co-founder Jerry Morris (and his labradoodle Dino) and employee Edwin Song, aren’t interested in what most would consider “high fashion.” They sell practical, tough, layered menswear that’s made in the USA. For them, a piece of clothing is in its prime five years after it’s been bought. When it’s been lived in, marked up, and repaired. When it’s part of a bigger story. Their style philosophy is to have classic clothes that will last forever.

“We like a lot of things where the more you beat it up, the better it gets.” – Jerry Morris

is the managing editor at 425 magazine. Email her.
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