Following the launch of the Treasure & Bond x Something Navy capsule collection in fall 2017, Seattle-based Nordstrom is once again partnering with influencer Arielle Charnas to introduce a new standalone brand called Something Navy.
“With Something Navy, we are able to give our customers an exclusive new brand based on Arielle’s unique aesthetic. The brand will expand into additional categories each season, reinforcing our commitment to introduce exciting new product regularly,” said Jennifer Jackson Brown, president of Nordstrom Product Group. “The Treasure & Bond x Something Navy capsule collection we introduced in fall 2017 really resonated with our customers, and we could not be more thrilled to welcome her back to Nordstrom.”
The new brand, which will embody approachable fashion with a luxe sensibility, will be available this fall exclusively at select Nordstrom locations and nordstrom.com.
Charnas, the influencer behind the blog and social channels Something Navy, will parlay her social media influence and love of fashion into a brand that is a natural extension of her online fashion journey.
Something Navy will be grounded in neutrals and complemented by subtle pops of color and prints. The brand will be available in sizes 00 to 18.