Project Beauty Event

NM Project Beauty Spring 2017-86

Photo by Annie B Stills.


There’s no doubt that Neiman Marcus knows how to throw an event, and this weekend’s Project Beauty was no exception. Style enthusiasts recognize the high-end Bellevue department store for housing fashion giants such as Prada, Chanel, and Fendi. It only makes sense that they also carry the most coveted names in beauty and fragrance. Sponsored by MasterCard, Project Beauty treated attendees to a runway show featuring essential beauty products and fragrances for spring all available at Neiman Marcus.

Ascending down the escalators to the main floor, guests were greeted by a mini fuchsia pink runway while a live DJ filled the air with pulsating beats. Trays of mimosas, Jones’ sodas, and hors d’oeuvres were presented before the show’s start. Everyone was given the opportunity to win one a fabulous prize as names were put in a giant bowl. Each guest was also given a key to try and unlock a treasure box and win its contents.

Throughout the show, representatives from various departments walked the runway with models wearing makeup from like Tom Ford, Bobbi Brown, and Giorgio Armani. Looking for the best concealer to cover dark circles and problem spots? The YSL Touch Éclat is revered industry-wide. Does your skin need major hydration and rejuvenation? La Mer will revive you. They also showcased beauty essentials like the Simple Human vanity mirror and Bobbi Brown makeup brushes.

While models helped display the luxurious products, the stars of the show remained the event’s attendees. The beauty reps gave out free samples throughout their talks in addition to choosing a random winner for larger prizes. Each guest received a goodie bag with a makeup bag as well as Sisley skincare and fragrance samples. After the show finished, guests descended upon the beauty hall to try and unlock the coveted beauty box. There was only one winner, but everyone could receive a makeover, skin consultation, and color matching session from the trained experts at Neiman Marcus. Sweet and savory snacks, drinks, and a photo booth kept shoppers happy and energized.

The cost to reserve a spot at Project Beauty is only $25—a deal in comparison to the value of what you could win. If you’re not one of the lucky ones, you still receive a $25 Neiman Marcus gift card. Those who paid with a MasterCard were treated to an extra $25 gift card, especially helpful for any after show shopping!

Overall, the event focused less on upcoming beauty trends and more on showcasing the brands and products exclusive to Neiman Marcus. How you treat your skin today can have lasting effects, positive or negative, and the consultants at Neiman Marcus can assist those ready to make an investment in its longevity. Whether you want to prevent the signs of aging, rewind the clock, or need a fresh look for spring, now’s a great time to visit them in-store. Until February 26, you’ll receive a free tote bag plus designer samples with a select beauty purchase. More information available at

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