The Nordy Club Gets a Makeover

Calling all fashionistas: Nordstrom’s loyalty program underwent a makeover that you won’t want to miss! Launched in the fall, the enhanced Nordy Club incorporates the traditional point system and beloved benefits of its previous program, while offering customers personalized and enhanced services and experiences, like exclusive access to products and events.

Among the benefits, customers now have access to new product launches; can be “First to Shop” the company’s off-price clearance event, Clear the Rack; and more. Through the Nordstrom app, shoppers can collect Notes faster at $5, $10, and $15 increments or wait to be issued a $20 Note. In addition to new rewards and services, The Nordy Club offers personalized experiences for each shopper, who can create their very own “Nordy Portrait.”

“We’ve seen significant growth in our program over the last few years, and our 10 million-plus active members spend four times more and shop with us three times more than nonmembers. We’re constantly evolving to help meet customers’ needs, and we’re excited to do that in new and relevant ways with The Nordy Club,” said Scott Meden, Nordstrom chief marketing officer. More at shop.nordstrom.com/content/nordy-club.

 

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